You Can’t A/B Test a $50M Mistake

In the high-stakes world of real estate, one A/B test mistake can cascade into a $50M error. Learn how to navigate these risks.

Why Most Innovation in PropTech Is Theater

Discover how PropTech innovation often masks itself as theater, rather than addressing the real needs of the industry.

The Software Developers Should Be Using But Aren’t

Many software developers are missing out on tools that could revolutionize their workflow. Discover why and what they can do about it.

How Real Estate Became a Confidence Game

Discover the intricacies of the real estate confidence game and how perception shapes value in unexpected ways.

What If You Sold Buildings Like Tesla Sells Cars?

What if you could sell buildings like Tesla sells cars—through obsession with customer experience and radical transparency? This article explores how to sell buildings like Tesla.