The Student Housing Trap: Or, Why Dorms Are the New Black Hole of Expectations
Back in the late ’90s, when I was hacking away at startups in Cambridge, student housing was simple: You showed up with a duffel bag, a futon that smelled like regret, and the vague hope that your roommate wasn’t the guy who collected toenail clippings. It was a crapshoot, sure—shared bathrooms that doubled as petri […]
The Unkillable Hotel
Imagine waking up in Cancun, the kind of place where the air smells like salt and possibility, only to pull back the curtains and stare at a laundry room churning through resort linens like a mechanical heartbeat. Ten days in paradise, and my “premium oceanfront” view was a front-row seat to industrial spin cycles. I’d […]
You Don’t Have a Lead Problem. You Have a Brand Problem.
A few weeks ago, out of sheer boredom one rainy afternoon, I decided to play pretend buyer. Not for any grand research project—just curiosity, the kind that strikes when you’re scrolling through listings and wondering how the sausage gets made. I landed on a glossy luxury real estate site for a Miami high-rise, the sort […]
You’re Not in the Real Estate Business. You’re in the Information Business.
Real estate has always sold space. Square footage, location, amenity decks—the tangible assets. But wake up and smell the $5 artisanal coffee: in 2025, space alone doesn’t close the deal. Information does. You’re no longer just building buildings. You’re building datasets—and your success depends entirely on how well that data flows to the person on […]
Why Condo and Multifamily Pros Keep Treating Buyers Like Spam Folders
Every one of us—from the capital allocator reviewing quarterly projections to the architect sketching a minimalist lobby—is in the same boat. We all have a craft. We all have a specialization. But that’s not the primary thing we do every night. Every night, we go home. We are, first and foremost, people who rent, buy, […]
The Lie of the Sales Center
You know how most things that feel too polished are usually bullshit? Sales centers are the apotheosis of this. They are temples of pre-construction hype built specifically to trigger a dopamine spike and loosen your wallet before you have a chance to sober up and check your bank account. I didn’t start out trying to […]
The Silent Collapse of Luxury Real Estate
This conversation comes from a demo with a developer in Florida — we’ll call him Bryan to protect his privacy.And just to be clear: if you ever have a demo with us, we don’t snitch! But I believe demos are incredibly valuable — not just for us, but for everyone in the industry. In these […]
The View from the 42nd Floor NW
From the 42nd floor, luxury real estate transparency redefines high-rise living. Ditch Brand 1.0’s glossy illusions for Brand 2.0’s precise simulations of views, light, and noise—empowering buyers to choose condos that fit their real lives, not just dreams. In Miami’s evolving market, this honesty cuts through isolation and boosts trust.
The Real Estate Printing Press
Before Gutenberg, the world’s knowledge existed in fragments. Monks copied manuscripts by hand, one at a time, each book a rare object that could vanish in a fire or rot in a monastery. Information moved no faster than a human could write. Ideas were local, fragile, and controlled. Then came the printing press. Suddenly, words […]
The Myth of Control in Real Estate Sales
In real estate sales, there’s this stubborn belief: control equals conversion. The idea is that buyers need a guiding hand—someone to nudge them, prompt them, usher them through the sales funnel like kids dodging traffic. Brokers hover, explain, insist. It’s as if proximity itself is power. The industry’s built this high-touch maze, assuming persuasion is […]
