Real Estate AI Tools Must Be Boring to Be Good

The real estate world is caught in a tug-of-war over AI, and it’s not about whether it works—it’s about what it’s for. On one side, proptech companies are racing to jam AI into every corner of their offerings, desperate to stay relevant in a market that fetishizes the next big thing. They’re pitching generative tools […]

If you pitch me one more AI tool, I’m leaving the meeting.

I’ve been thinking a lot about AI lately, not because it’s new or exciting—it’s neither anymore—but because of something a developer said to me recently. We were in a meeting, pitching tools for real estate, and he cut us off mid-sentence: “If you pitch me one more AI tool, I’m leaving the meeting.” He wasn’t […]

Your Sales Center Isn’t the Funnel — It’s the Finish Line

This essay was born from a real demo with a real developer company based in New York. I don’t write these to sell. I write them because demos reveal what people actually believe — not the pitch deck version, but the quiet, habitual truths. The things said casually, as if they’ve always been true. That’s […]