The Deadly Gap Between Imagination and Reality
In the world of real estate pre-sales, there’s a peculiar rift that confounds even the most seasoned buyers and sellers: the deadly gap between imagination and reality. It’s a chasm that can turn the dream of ownership into a torment of anxiety. One might think that buying a property during its construction phase is akin […]
How Developers Accidentally Train Buyers to Distrust Them
It’s a strange truth that in the realm of real estate pre-sales, developers often inadvertently foster suspicion rather than trust among potential buyers. One might assume that these relationships are naturally founded on mutual confidence — after all, a developer seeks a sale as much as a buyer seeks a new home. Yet, the traditional […]
Why the Most Expensive Feature in Real Estate is Doubt
In the realm of real estate, where transactions are bound by their complexity and size, there’s an invisible feature as costly as the land itself: doubt. It’s strange to consider doubt as a feature, especially in an industry fixated on tangible things like square footage, location, and style. Yet, the uncertainties seated deep within the […]
Why “High Fidelity” Can Still Feel Like a Lie
The moment you step into a meticulously crafted virtual tour, you’re meant to feel as though you’ve been transported. Every detail is rendered with an uncanny precision, promising an experience so vivid that it could replace the inconvenient trek to an unfinished construction site. Yet, despite this orchestration of pixels and data, there is a […]
Most Floorplans Feel Like Homework
Imagine unrolling a large sheet of parchment across a well-worn desk, the paper crinkling slightly under your fingers. It’s a floorplan—a delicate, precise representation of space defined by lines, numbers, and jargon. To the uninitiated, deciphering it can feel reminiscent of untangling a cryptic riddle. Yet, the real estate industry has long expected buyers to […]
You Can’t A/B Test a $50M Mistake
In the high-stakes world of real estate, one A/B test mistake can cascade into a $50M error. Learn how to navigate these risks.
Why Most Innovation in PropTech Is Theater
Discover how PropTech innovation often masks itself as theater, rather than addressing the real needs of the industry.
The Software Developers Should Be Using But Aren’t
Many software developers are missing out on tools that could revolutionize their workflow. Discover why and what they can do about it.
How Real Estate Became a Confidence Game
Discover the intricacies of the real estate confidence game and how perception shapes value in unexpected ways.
What If You Sold Buildings Like Tesla Sells Cars?
What if you could sell buildings like Tesla sells cars—through obsession with customer experience and radical transparency? This article explores how to sell buildings like Tesla.
