You’re Not in the Real Estate Business. You’re in the Information Business.
Real estate has always sold space. Square footage, location, amenity decks—the tangible assets. But wake up and smell the $5 artisanal coffee: in 2025, space alone doesn’t close the deal. Information does. You’re no longer just building buildings. You’re building datasets—and your success depends entirely on how well that data flows to the person on […]
Why Condo and Multifamily Pros Keep Treating Buyers Like Spam Folders
Every one of us—from the capital allocator reviewing quarterly projections to the architect sketching a minimalist lobby—is in the same boat. We all have a craft. We all have a specialization. But that’s not the primary thing we do every night. Every night, we go home. We are, first and foremost, people who rent, buy, […]
