Why Selling the Dream in Real Estate Is Killing the Deal

Selling the dream in real estate used to close deals—until buyers started fact-checking the fantasy. Open any developer’s website in 2025, and you’re hit with a glossy illusion: rooftop pools shimmering under impossible sunsets, theater rooms with perfect lighting, co-working cafés where everyone’s on a MacBook or sipping espresso in spa robes. It’s a mood […]