What Buyers See
Developers don’t sell homes.They sell pictures of homes, pieces of homes, suggestions of homes. They sell floorplans and renderings and sample materials. They sell brochures with soft lighting and smiling families and a view that no one can guarantee. They sell what doesn’t exist yet — and they ask buyers to make the leap. But […]
The Deadly Gap Between Imagination and Reality
In the world of real estate pre-sales, there’s a peculiar rift that confounds even the most seasoned buyers and sellers: the deadly gap between imagination and reality. It’s a chasm that can turn the dream of ownership into a torment of anxiety. One might think that buying a property during its construction phase is akin […]
How Developers Accidentally Train Buyers to Distrust Them
It’s a strange truth that in the realm of real estate pre-sales, developers often inadvertently foster suspicion rather than trust among potential buyers. One might assume that these relationships are naturally founded on mutual confidence — after all, a developer seeks a sale as much as a buyer seeks a new home. Yet, the traditional […]
